Today's social platforms allow brands, businesses, and all communities to authentically express & display who they are and what they have to say instantly. Today's culture seeks this direct interaction. People engage with what they resonate with. The longer form "explain it all" video was once the centerpiece of a website's marketing strategy but has now become the icing on the cake that closes the deal for what caught their attention in the first place. These small video interactions are important. Audiences want to know that we "get them", sooner, quicker, and "authentically." It's about engaging the audience where they're at on their journey. Below are some social pieces we created to draw people to Matt's website.